Of shoppers who stopped by the Prime Early Access Sale and the original Prime Day, 64% spent the same or less this time around. The average order size during the Prime Early Access Sale was $46.68, down from $60.29 during Prime Day in July.

According to household order data compiled by Numerator (Opens in a new tab), a consumer insights firm: Its CEO attributed the results to economic conditions related to the pandemic and Russia's war with Ukraine, as CNBC (Opens in a new tab) reported.Įarly numbers indicate that the Prime Early Access Sale wasn't the blowout Amazon maybe hoped for. The pressure to win consumers over was magnified by the fact that Amazon had an especially sluggish Q2, posting its slowest growth rate since 2001. Unlike Target, for example, which has already begun rolling out Black Friday deals, Amazon doesn't have a price guarantee to soothe skittish shoppers who are (rightfully) worried things will get cheaper in November or December.Īmazon's 'ambient intelligence' is a cozy way to say home surveillance

The retail giant faced a massive challenge with the Prime Early Access Sale in convincing consumers not to postpone their holiday shopping until Black Friday, when products are usually at their year-round lows.

It also introduced a new Top 100 list of popular gifts in addition to its usual holiday guides (Opens in a new tab). The sale marked Amazon's earliest-ever start to the holiday shopping season and the first time it's hosted two events for members of its Prime subscription service (Opens in a new tab) in the same calendar year, the first of which fell on July 12 and 13 in 2022. Prime Day: Episode II – Jeff Bezos Strikes Back.Īmazon went with ' Prime Early Access Sale (Opens in a new tab),' but whatever you called it, a new Prime Day-style savings event ushered in deep discounts across the site from Oct.

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